ALT for damerne - Denmark's largest women's magazine
Every week, ALT for damerne brings powerful interviews with famous women and articles that give you a new perspective on your world.
With ALT for damerne, you get handpicked fashion, the most delicious recipes, as well as tips and trends within home, health and beauty.
The magazine reaches 163,000 readers every week.
Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25
| Gender | % |
| Men | 22 |
| Women | 78 |
| Demographics | % |
| 35 - 59 years old | 38 |
| Higher education | 53 |
| Household income (600.000 DKK or more) | 42 |
| Owned/co-operative accomondation | 78 |
| Interests | % |
| Fashion (very/quite interested) | 46 |
| Skin care (very/quite interested) | 41 |
| Interior design (very/quite interested) | 53 |
| Culture/books/film/music (very/quite interested) | 52 |
| Cooking (very/quite interested) | 62 |
| Nutrition - healthy/unhealthy (very/quite interested) | 69 |
| Kitchen (very/quite interested) | 42 |
| Travels (very/quite interested) | 58 |
| Try new recipes (monthly) | 62 |
| Good design means a lot (interested) | 74 |
| Opinions | % |
| I'm willing to spend a little extra for a well-known brand | 64 |
| I prefer to buy organic food if I can get it | 69 |
| I always buy environmentally friendly products if I can | 69 |
| I am willing to pay extra for quality products | 85 |
| Audience | In Feed Post/Reel | Dark post* | Story |
| 160.000 > | 19.800 DKK | 10.800 DKK | 9.900 DKK |
| 140.000 > | 17.600 DKK | 9.600 DKK | 8.800 DKK |
| 120.000 > | 15.400 DKK | 8.400 DKK | 7.700 DKK |
| 100.000 > | 13.200 DKK | 7.200 DKK | 6.600 DKK |
| 80.000 > | 11.000 DKK | 6.000 DKK | 5.500 DKK |
| 60.000 > | 9.500 DKK | 5.400 DKK | 4.750 DKK |
| 60.000 < | 8.800 DKK | 4.800 DK | 4.400 DKK |
| Format | Size |
| Image ad | 1200 x 628 px |
| Carousel ad | 1080 x 1080 px |
| Highlighted ad | 1200 x 717 px |
| Instagram feed | 1080 x 1350 px |
| Instagram stories | 1080 x 1920 px |
All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.
We do not offer agency compensation for production and SoMe boost.
| Format | Price DKK | Dimension mm |
| Full page | 71.500 | 208 x 278 |
| Double page | 114.400 | 416 x 278 |
| Backcover | 82.200 | 208 x 278 |
| Advertorial Double page | 137.300 | 416 x 278 |
| Advertorial Full page | 85.800 | 208 x 278 |
| Half page horizontal | 48.600 | 208 x 139 |
| Half page vertical | 48.600 | 102 x 278 |
| Gatefold (4 pages) | 160.900 |
| Issue Name | No | Publication Date | Material Deadline |
| ALT for damerne | 32 | Thu 07/08/2025 | Mon 14/07/2025 |
| ALT for damerne | 33 | Thu 14/08/2025 | Mon 21/07/2025 |
| ALT for damerne | 34 | Thu 21/08/2025 | Mon 28/07/2025 |
| ALT for damerne | 35 | Thu 28/08/2025 | Mon 04/08/2025 |
| ALT for damerne | 36 | Thu 04/09/2025 | Mon 11/08/2025 |
| ALT for damerne | 37 | Thu 11/09/2025 | Mon 18/08/2025 |
| ALT for damerne | 38 | Thu 18/09/2025 | Mon 25/08/2025 |
| ALT for damerne | 39 | Thu 25/09/2025 | Mon 01/09/2025 |
| ALT for damerne | 40 | Thu 02/10/2025 | Mon 08/09/2025 |
| ALT for damerne | 41 | Thu 09/10/2025 | Mon 15/09/2025 |
| ALT for damerne | 42 | Thu 16/10/2025 | Mon 22/09/2025 |
| ALT for damerne + Beauty 2 | 43 | Thu 23/10/2025 | Mon 29/09/2025 |
| ALT for damerne | 44 | Thu 30/10/2025 | Mon 06/10/2025 |
| ALT for damerne | 45 | Thu 06/11/2025 | Mon 13/10/2025 |
| ALT for damerne | 46 | Thu 13/11/2025 | Mon 20/10/2025 |
| ALT for damerne | 47 | Thu 20/11/2025 | Mon 27/10/2025 |
| ALT for damerne | 48 | Thu 27/11/2025 | Mon 03/11/2025 |
| ALT for damerne | 49 | Thu 04/12/2025 | Mon 10/11/2025 |
| ALT for damerne | 50 | Thu 11/12/2025 | Mon 17/11/2025 |
| ALT for damerne | 51 | Thu 18/12/2025 | Mon 24/11/2025 |
| ALT for damerne | 52 | Mon 22/12/2025 | Wed 26/11/2025 |
| ALT for damerne | 1 (2026) | Mon 29/12/2025 | Mon 01/12/2025 |
