ALT Interiør

ALT interiør is Denmark’s strongest interior design magazine offering lots of inspiration for your home.
Alt interiør is the magazine for those who are into modern living and who enjoy hearing about the most recent trends, colours and materials. Here, you find inspiration for your home – whether you live grand or small, in a flat, has a house and garden or a summerhouse. We feature cool homes with lots of charm, personality and good ideas.
ALT interiør gives you the newest trends and guides you to how you can use them in your own home. You get lots of good ideas for new finds suitable for every pocket from flea finds to new design and easy ideas for upgrading your home.

ALT Interiør is published together with ALT for damerne.

163,000

Readers of magazine

81,800

Followers on Instagram

Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25

Target Group

Gender

Gender %
Men 17
Women 83

Demographics

Demographics %
35 - 59 years old 44
Higher education 54
Household income (600.000 DKK or more) 36
Owned/co-operative accomondation 75

Interest

Interest %
Fashion (very/quite interested) 62
Interior design (very/quite interested) 66 
Culture/books/film/music (very/quite interested) 55
Cooking (very/quite interested) 69
Kitchen (very/quite interested) 57

Opinions

Opinions (Insterested) %
Good design is important to me 74
I'm willing to spend a little extra for a well-known brand 70
I prefer to buy organic food if I can get it 76

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Full page 71.500 208 x 278
Double page 114.400 416 x 278
Backcover 82.200 208 x 278
Advertorial Double page 137.300 416 x 278
Advertorial Full page 85.800 208 x 278
Half page horizontal 48.600 208 x 139
Half page vertical 48.600 102 x 278

Publication dates

Issue Name No Publication Date Material Deadline
ALT Interiør 1 06/02/2025 10/01/2025
ALT Interiør 2 06/03/2025 07/02/2025
ALT Interiør 3 15/04/2025 17/03/2025
ALT Interiør 4 03/06/2025 28/04/2025
ALT Interiør 5 03/07/2025 02/06/2025
ALT Interiør 6 07/08/2025 07/07/2025
ALT Interiør 7 04/09/2025 08/08/2025
ALT Interiør 8 09/10/2025 12/09/2025
ALT Interiør 9 06/11/2025 06/10/2025
ALT Interiør 10 04/12/2025 05/11/2025