alt.dk

Danes' favorite lifestyle and entertainment site

Alt.dk is the site that brings together content from nine of Egmont's popular titles, Eurowoman, ALT for damerne, FIT LIVING, Vores Børn, Hendes Verden, Hjemmet, RUM, Boligliv and Her og Nu.

Users come to alt.dk for everything from being inspired for their next fashion purchase, finding a recipe, reading strong women's stories or getting the latest gossip, and this makes alt.dk one of the 10 most visited sites in Denmark. Alt.dk is connected to all of these titles' social media and has 9 million visits every month.

1.594.240

Real Users

8.140.936

Visits

11.123.528

Pageviews

Source: Dansk Online Index - Gemius. april 25

Target Group

Gender

Gender %
Men 67
Women 33

Age

Age %
15-24 9
25-34 13,4
35-44 16,2
45-54 22,4
55+64 18,9
65+ 20,1

Interest

Interest Female Users % All Users %
Higher education 64% 60%
Interested in news (domestic) 82% 82%
Follows culture (books/films/music) 47% 40%
Health 44% 35%
Cooking 42% 36%
Travels 49% 44%
Climate and environment 41% 39%

Source

Index Danmark/Gallup Marketing H2024

Prices and Formats

Format CPM
Topscroll 120
Skin, Wallpaper 100
Midscroll, Interscroll 110
Instream, Preroll 80
Outstream, Inread 70
Standard Display 50
Advertorial From 14.000 DKK
*High impact / Rich media formats Additional fee may occur
*Targeting Additional fee may occur

Digital advertorials

1. Complete content excluding traffic driver Price DKK
Our advertorial product where the customer submits a complete text in Danish with links and images/video.
Advertorial is posted on Alt.dk or Euroman.dk.		 16.000
2a (alt.dk) Complete content including traffic driver and boost Price DKK
Our advertorial product where the customer submits a complete text in Danish with links and images/video.
Advertorial is posted on Alt.dk.
Advertorial is posted on Facebook.
Advertorial is boosted for 5.000 DKK across the Meta universe.		 24.500
2b (euroman.dk) Complete content including traffic driver and boost Price DKK

Our advertorial product where the customer submits a complete text in Danish with links and images/video.
The text is read through and corrected by the Euroman editorial staff, to ensure that it fits as best as possible into Euromans flow and DNA. (The customer approves the finished advertorial).
Advertorial is posted on euroman.dk.
Advertorial is posted on Facebook.
Advertorial is boosted for 5.000 DKK across the Meta universe

 26.500
3. Content composed by Story House Egmont, includes traffic driver and boost Price DKK

Story House Egmont composes text based on a comprehensive brief in Danish. Customer provides links and complete images/video.
Advertorial is posted on Alt.dk or Euroman.dk
Advertorial is posted on Facebook.
Advertorial is boosted for 5.000 DKK across the Meta universe.

 31.500
4. Full package Price DKK

Story House Egmont takes responsibility for the whole process, producing all content in close dialogue with the customer.
Solutions are priced individually.*All advertorials will be posted as a longread article format, in an exclusive environment without display or video ad´s to secure full attention on the article.

  

**All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start.
*** All links are marked, in accordance with Google’s guidelines, as sponsored or nofollow.
**** We do not offer agency compensation for production, handling, postage, SoMe boost budget or other external costs.

Traffic drivers

Traffic drivers
Rotation for 4 weeks on the niche that fits the article on alt.dk or euroman.dk
1 x post on Facebook

 

Add-ons

Add-ons Price DKK
Total ownership of all banner displays in 1st month (desktop and mobile) in connection with advertorial 5.000
Additional Meta post  5.000
Extra Facebook boost Price quoted upon enquiry.
Instagram re-targeting option Price quoted upon enquiry.
Banner or video displays as traffic drivers Price based on CPM.
Instagram story with swipe as extra traffic driver. Price quoted upon enquiry.
Period extension by 3 months 6.000
Implementation of Meta pixel on advertorial  5.000

 

Benchmark for advertorials and Meta post for a 5.000 DKK boost budget

Meta post Estimatet
Estimated link clicks 1.700 - 4.500
Estimated reach 70.000
Estimated impressions 125.000
Average CPC 0,8 - 3 DKK per result.
Average frequency 1,8 – 3
Estimated page views 2.000 - 6.000
Average reading time 00:15 – 01:30

 

Meta post  
Link clicks Can be defined as an action that leads the user away from Facebook, such as clicks on URL links
CPC/price per result The average price for what it costs to get a single person to perform a desired action with the post. Such actions could include an interaction with a post (liking, commenting, sharing, etc.) or a page display on an advertorial.
Reach  Number of unique persons who have been exposed to a specific Facebook post.
Impression  Total number of exposures to a specific Facebook post. Impressions are always higher or equal reach, as the same person can be exposed to the post more than once.
Frequency  The average number of times each person has seen your ad.