Arbejdstitel

Concept

Oliver Enné and Kristoffer Dahy Ernst talk in their podcast about the topics they personally find interesting.
Travel, food, and clothing are cornerstones of “Arbejdstitel”, a show that rejects hyped micro-trends and celebrates classic virtues and quality. Each recording is a high-energy exchange of insights, opinions, and ideas on the episode’s theme. With help from some of the country’s most dedicated listeners, the hosts discuss whether various things and phenomena are overrated or underrated.

The Listeners

"Arbejdstitel" has a dedicated and loyal listener base consisting of engaged followers who know what they want.

The demographic is 75%-80% men and 20%-25% women, primarily aged 18–45.
The target audience is affluent, internationally oriented, and seeks meaningful and rewarding communities.

"Arbejdstitel" often features guests on the show. Examples of past guests include Jørgen Leth, Adam Price, Esben Bjerre, Martin Kongstad, Karl Oskar Olsen, Oliver Kesi, Alexander Kølpin, among others.

“Arbejdstitel” regularly releases travel guides, which are recorded on location. So far, the two hosts have recorded in Berlin, Rome, Lisbon, Aarhus, and North Zealand.

10-15,000 listeners per episode

Sponsor

As a sponsor of "Arbejdstitel," you will not only be verbally exposed in the individual episode.
You will also gain several forms of visibility in connection with the exposure of the episode, including through social media.

Sponsorship of "Arbejdstitel" will include the following per episode:

  • Integrated introduction of sponsor in the podcast with clear CTA.
    Kristoffer and Oliver find a natural way to incorporate the sponsor's message throughout each episode.
  • Sponsored article (digitorial) on euroman.dk with a mention of the episode and text stating that the episode has been created "in collaboration with."
  • Video post on Instagram and Facebook with a clear mention of X as "Paid collaboration partner.