Bearnaise er dyrenes konge

Concept

Author and food critic Martin Kongstad is behind Denmark’s undisputed best food podcast, "Bearnaise er dyrenes konge."
He invites different guests to the show, and together they go out to eat. However, their conversation is less about food and more about life: breakthroughs, doubts, enthusiasm, and so on. Actor Claes Bang delivers the restaurant review during the show.
"Bearnaise er dyrenes konge" is released every Friday, so you can start your weekend by listening to the show while cooking for your guests or getting ready for dinner.
The Listeners

"Bearnaise er dyrenes konge " has been loved by listeners almost from the first episode, and the number of loyal and regular listeners has only grown over time, especially now that the podcast has become part of the Euroman universe.

The demographic is just over 80% men and just under 20% women, primarily aged 28-59, but it actually extends from 23-59 years.
The target audience is quality-conscious, interest-driven, internationally oriented, and values good and rewarding communities.

"Bearnaise er dyrenes konge " doesn’t necessarily stay within the country's borders and therefore occasionally features guests like Eva Ravnbøl and Claes Bang, visiting gastronomically exciting cities like Rome, Paris, and Mexico City.

7-9,000 listeners per episode.
Sponsor

As a sponsor of "Bearnaise er dyrenes konge ," you will not only be verbally exposed in the individual episode.
You will also gain several forms of visibility in connection with the exposure of the episode, including through social media.

Sponsorship of "Bearnaise er dyrenes konge " will include the following per episode:

  • Intro/outro speak with sponsor with clear CTA
  • Breaker speak within the podcast with sponsor: "Highlighting the USPs of the sponsor's product or similar."
  • Sponsored article (advertorial) on euroman.dk with a mention of the episode and text stating that the episode has been created "in collaboration with X."
  • Posts on Instagram and Facebook with a clear mention of X as "Paid collaboration partner."