Boligliv

Boligliv is Denmark’s best creative home magazine.
Each month, Boligliv gives you the best in creative interior design, garden life, tasty food and inspiration for wonderful parties, decorations and table setting.
Boligliv brims with ideas for anyone dreaming of a unique home with flea finds and fun details.

189,000

Readers of magazine

134,200

Followers on Instagram

43,400

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25

Target Group

Gender

Gender %
Men 35
Women 65

Demographics

Demographics %
25-54 years old 43
Higher education 49
Household income (600.000 DKK or more) 41
Owned/co-operative accomondation 74

Interest

Interest %
Cooking (very/quite interested) 62
Nutrition - healthy/unhealthy (very/quite interested) 63
Kitchen Interior design/decoration (very/quite interested) 53
Keep up with culture/books/films/music (very/quite interested) 51
Try new recipes (monthly) 64
Try new products for cooking (Monthly) 48

Opinions

Opinions (Insterested) %
Good design is important to me (Interested) 75
I'm willing to spend a little extra for a well-known brand (Interested) 84
I prefer to buy organic food if I can get it (Interested) 66

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Full page 35.900 208 x 278
Backcover 43.100 208 x 278
Double page 57.400 416 x 278
Half page horizontal 24.400 208 x 139
Half page vertical 24.400 102 x 278
Advertorial Full page 43.100 208 x 278
Advertorial double page 68.900 416 x 278

Publication dates

Issue Name No Publication Date Material Deadline
BoligLiv 2 23/01/2025 16/12/2024
BoligLiv 3 20/02/2025 20/01/2025
BoligLiv 4 20/03/2025 17/02/2025
BoligLiv Haveliv 1 20/03/2025 17/02/2025
BoligLiv 5 24/04/2025 21/03/2025
BoligLiv 6 27/05/2025 28/04/2025
BoligLiv 7 26/06/2025 21/05/2025
BoligLiv 8 24/07/2025 23/06/2025
BoligLiv 9 28/08/2025 30/07/2025
BoligLiv 10 25/09/2025 25/08/2025
BoligLiv 11 23/10/2025 22/09/2025
BoligLiv 12 27/11/2025 27/10/2025
BoligLiv 1 (2026) 29/12/2025 24/11/2025