Eurowoman

Eurowoman is Denmark’s most popular, inspiring and trend-setting fashion, lifestyle and culture magazine with more than 20 years of experience.
In a rapidly changing society and media landscape, we curate the best and most noteworthy in fashion, lifestyle, art, culture, shopping, work life, politics and beauty each month 
to our discerning and quality-conscious readers, and we write enthusiastically about movements and trends in society at home and in the world.
We prioritise diversity, debate and the good story and strong feature articles about great personalities with opinions and we always allow room for different opinions.
It will all be presented in an aesthetical and visually inspiring universe.

95,000

Readers of magazine

117,500

Followers on Instagram

58,700

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25

Target Group

Gender

Gender %
Men 29
Women 71

Demographics

Demographics %
20 - 49 years old 45
Higher education 47
Household income (600.000 DKK or more) 35
Owned/co-operative accomodation 71

Interest

Interest %
Fashion (very/quite interested) 95
Skin care (very/quite interested) 47
Interior design (very/quite interested) 53
Travels (very/quite interested) 57
Jewellery and watches (very/quite interested) 37
Try new recipes (monthly) 61
Jewellery and watches (very/quite interested) 30

Opinions

Opinions (Insterested) %
Good design is important to me (Interested) 74
I'm willing to spend a little extra for a well-known brand (Interested) 66
I'm willing to pay extra for quality (Interested) 83
I love spending money on myself (Interested) 63
I prefer to buy organic food if I can get it (Interested) 67

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Full page 56.300 225x298
Double page 90.100 450x298
Backcover 67.600 225x298
Half page horizontal 38.300 225x149
Half page vertical 38.300 107x298
2 x half page 71.500 450x149
Advertorial Full page 67.600 225x298
Advertorial Double page 108.100 450x298
Gatefold (4 pages) 126.500  

Publication dates

Issue Name Publication Date Material Deadline
EUW325 23/01/2025 16/12/2024
EUW326 20/02/2025 23/01/2025
EUW327 20/03/2025 20/02/2025
EUW328 15/04/2025 18/03/2025
EUW329 22/05/2025 23/04/2025
EUW330 19/06/2025 19/05/2025
EUW331 24/07/2025 26/06/2025
EUW332 21/08/2025 24/07/2025
EUW333 25/09/2025 28/08/2025
EUW334 23/10/2025 25/09/2025
EUW335 20/11/2025 23/10/2025
EUW Juletillæg 20/11/2025 16/10/2025
EUW336 18/12/2025 20/11/2025