FIT LIVING - a healthy, balanced everyday life
FIT LIVING is the magazine where we focus on realistic health with concrete tips and tricks for a busy everyday life. Learn about current health trends and be inspired to create new habits in terms of food, fitness and beauty.
The magazine is published four times a year in a bundle with ALT for damerne. The magazine is read by 76.000 Danes.
Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25
| Gender | % |
| Men | 41 |
| Women | 59 |
| Demographics | % |
| 20 - 49 years old | 33 |
| Household income (600.000 DKK or more) | 33 |
| Interest | % |
| Fashion (very/quite interested) | 60 |
| Wellness (very/quite interested) | 34 |
| Health (very/quite interested) | 70 |
| Sports (very/quite interested) | 51 |
| Nutrition - healthy/unhealthy (very/quite interested) | 65 |
| Travels (very/quite interested) | 51 |
| Practice sports/exercise (weekly) | 69 |
| Try new recipes (monthly) | 55 |
| Opinions (Insterested) | % |
| Good design is important to me (Interested) | 66 |
| I'm willing to spend a little extra for a well-known brand (Interested) | 64 |
| I prefer to buy organic food if I can get it (Interested) | 55 |
| Audience | In Feed Post/Reel | Dark post* | Story |
| 160.000 > | 19.800 DKK | 10.800 DKK | 9.900 DKK |
| 140.000 > | 17.600 DKK | 9.600 DKK | 8.800 DKK |
| 120.000 > | 15.400 DKK | 8.400 DKK | 7.700 DKK |
| 100.000 > | 13.200 DKK | 7.200 DKK | 6.600 DKK |
| 80.000 > | 11.000 DKK | 6.000 DKK | 5.500 DKK |
| 60.000 > | 9.500 DKK | 5.400 DKK | 4.750 DKK |
| 60.000 < | 8.800 DKK | 4.800 DK | 4.400 DKK |
| Format | Size |
| Image ad | 1200 x 628 px |
| Carousel ad | 1080 x 1080 px |
| Highlighted ad | 1200 x 717 px |
| Instagram feed | 1080 x 1350 px |
| Instagram stories | 1080 x 1920 px |
All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.
We do not offer agency compensation for production and SoMe boost.
| Format | Price DKK | Dimension mm |
| Full page | 32.000 | 208 x 278 |
| Backcover | 38.400 | 208 x 278 |
| Half page horizontal | 21.800 | 102 x278 |
| Half page vertical | 21.800 | 209 x 139 |
| Advertorial full page | 38.400 | 208 x 278 |
| Advertorial Double page | 61.400 | 416 x 278 |
| Double page | 51.200 | 416 x 278 |
| Issue Name | No. | Publication Date | Material Deadline |
| FIT LIVING | 1 | 02/01/2025 | 02/12/2024 |
| FIT LIVING | 2 | 01/05/2025 | 03/04/2025 |
| FIT LIVING | 3 | 31/07/2025 | 04/07/2025 |
| FIT LIVING | 4 | 25/09/2025 | 02/09/2025 |
| FIT LIVING | 5 | 29/12/2025 | 28/11/2025 |
