Hendes Verden

Hendes Verden, our weekly, containing everything abouthandicrafts. Every week, the weekly offers a huge range of exciting and fun handicraft with lots of knitting and crocheting, but also embroidery, sewing and a lot of other stuff.

In addition, you will get lots of inspiring recipes, great ideas for gardening and housing, as well as the finest hobby sites. Throughout the weekly, you will find easy tips, quick ideas and recipes at all levels of difficulty. And of course we also have lots of articles about women with something on their heart, a big health section and cozy crossword puzzles.

88,000

Readers of magazine

10,800

Followers on Instagram

42,200

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25

Target Group

Gender

Gender	%
Men	26
Women	74

Demographics

Demographics	%
40+ years old	70
Live in house	68
Live west of Storebælt	56

Interest

Interest	%
Health (very/quite interested)	72
Alternative medicine (very/quite interested)	29
Cooking (very/quite interested)	60
Gardening (very/quite interested)	49
Sew / embroider / knit / crochet ( weekly)	52

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience	In Feed Post/Reel	Dark post*	Story
160.000 >	19.800 DKK	10.800 DKK	9.900 DKK
140.000 >	17.600 DKK	9.600 DKK	8.800 DKK
120.000 >	15.400 DKK	8.400 DKK	7.700 DKK
100.000 >	13.200 DKK	7.200 DKK	6.600 DKK
80.000 >	11.000 DKK	6.000 DKK	5.500 DKK
60.000 >	9.500 DKK	5.400 DKK	4.750 DKK
60.000 <	8.800 DKK	4.800 DK	4.400 DKK

*excl. boost budget

SoMe formats

Format	Size
Image ad	1200 x 628 px
Carousel ad	1080 x 1080 px
Highlighted ad	1200 x 717 px
Instagram feed	1080 x 1350 px
Instagram stories	1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format	Price DKK	Dimension mm
Full page	26.900	208x278
Double page	43.000	416x278
Half page horizontal	18.300	208x139
Half page vertical	18.300	102x278
Advertorial Full page	32.300	208x279
Advertorial double page	51.600	416x278

Publication dates

Issue Name	No.	Publication Date	Material Deadline
Hendes Verden	32	Mon 04-08-25	Wed 09-07-25
Hendes Verden	33	Mon 11-08-25	Wed 16-07-25
Hendes Verden	34	Mon 18-08-25	Wed 23-07-25
Hendes Verden	35	Mon 25-08-25	Wed 30-07-25
Hendes Verden	36	Mon 01-09-25	Tue 05-08-25
Hendes Verden	37	Mon 08-09-25	Wed 13-08-25
Hendes Verden	38	Mon 15-09-25	Wed 20-08-25
Hendes Verden	39	Mon 22-09-25	Wed 27-08-25
Hendes Verden	40	Mon 29-09-25	Wed 03-09-25
Hendes Verden	41	Mon 06-10-25	Wed 10-09-25
Hendes Verden	42	Mon 13-10-25	Wed 17-09-25
Hendes Verden	43	Mon 20-10-25	Wed 24-09-25
Hendes Verden	44	Mon 27-10-25	Wed 01-10-25
Hendes Verden	45	Mon 03-11-25	Wed 08-10-25
Hendes Verden	46	Mon 10-11-25	Wed 15-10-25
Hendes Verden	47	Mon 17-11-25	Tue 21-10-25
Hendes Verden	48	Mon 24-11-25	Wed 29-10-25
Hendes Verden	49	Mon 01-12-25	Wed 05-11-25
Hendes Verden	50	Mon 08-12-25	Wed 12-11-25
Hendes Verden	51	Mon 15-12-25	Wed 19-11-25
Hendes Verden	52	Sat 20-12-25	Wed 26-11-25
Hendes Verden	1 (2026)	Sat 27-12-25	Wed 26-11-25