Her & Nu

Her&NU is the weekly magazine with the latest news about celebrities and the royal family, which is read every week by over 160,000 Danes.

We take part in the landmark events in the royal house and bring pictures and reports from the Queen's many tasks, the Crown Prince Couple's travels and the family's big anniversaries.

We stand at the red carpet when the celebrities attend premieres, and we travel all over Denmark covering everything from TV hosts, actors, and politicians.

HER & NU also has Denmark's largest TV magazine with a weekly overview of the latest series, films, documentaries and streaming.

In addition, you can dive into the week's horoscope, crossword puzzles, win nice prizes and find inspiration in our fashion posts with pictures of celebrities and royalties's wardrobes.

118,000

Readers of magazine

4,800

Followers on Instagram

40,000

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25

Target Group

Gender

Gender	%
Men	39
Women	61

Demographics

Demographics	%
50 år +	61
Live in house	63

Interest

Interest	%
Health ( very/quite interested )	66
Alternative medicine ( very/quite interested )	23

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience	In Feed Post/Reel	Dark post*	Story
160.000 >	19.800 DKK	10.800 DKK	9.900 DKK
140.000 >	17.600 DKK	9.600 DKK	8.800 DKK
120.000 >	15.400 DKK	8.400 DKK	7.700 DKK
100.000 >	13.200 DKK	7.200 DKK	6.600 DKK
80.000 >	11.000 DKK	6.000 DKK	5.500 DKK
60.000 >	9.500 DKK	5.400 DKK	4.750 DKK
60.000 <	8.800 DKK	4.800 DK	4.400 DKK

*excl. boost budget

SoMe formats

Format	Size
Image ad	1200 x 628 px
Carousel ad	1080 x 1080 px
Highlighted ad	1200 x 717 px
Instagram feed	1080 x 1350 px
Instagram stories	1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format	Price DKK	Dimension mm
Full page	36.600	208 x 278
Doublepage	58.600	416 x 278
Half page horizontal	24.900	208 x 139
Halg page vertical	24.900	102 x 278
Advertorial Full page	43.900	208 x 278
Advertorial double page	51.600	416x278

Publication dates

Issue Name	No.	Publication Date	Material Deadline
Her og Nu	30	Thu 24-07-25	Wed 16-07-25
Her og Nu	31	Thu 31-07-25	Wed 23-07-25
Her og Nu	32	Thu 07-08-25	Wed 30-07-25
Her og Nu	33	Thu 14-08-25	Wed 06-08-25
Her og Nu	34	Thu 21-08-25	Wed 13-08-25
Her og Nu	35	Thu 28-08-25	Wed 20-08-25
Her og Nu	36	Thu 04-09-25	Wed 27-08-25
Her og Nu	37	Thu 11-09-25	Wed 03-09-25
Her og Nu	38	Thu 18-09-25	Wed 10-09-25
Her og Nu	39	Thu 25-09-25	Wed 17-09-25
Her og Nu	40	Thu 02-10-25	Wed 24-09-25
Her og Nu	41	Thu 09-10-25	Wed 01-10-25
Her og Nu	42	Thu 16-10-25	Wed 08-10-25
Her og Nu	43	Thu 23-10-25	Wed 15-10-25
Her og Nu	44	Thu 30-10-25	Wed 22-10-25
Her og Nu	45	Thu 06-11-25	Wed 29-10-25
Her og Nu	46	Thu 13-11-25	Wed 05-11-25
Her og Nu	47	Thu 20-11-25	Wed 12-11-25
Her og Nu	48	Thu 27-11-25	Wed 19-11-25
Her og Nu	49	Thu 04-12-25	Wed 26-11-25
Her og Nu	50	Thu 11-12-25	Wed 03-12-25
Her og Nu	51	Thu 18-12-25	Wed 10-12-25
Her og Nu	52	Mon 22-12-25	Mon 15-12-25
Her og Nu	1 (2026)	Mon 29-12-25	Mon 15-12-25