Hjemmet is Denmark's "hyggeligste" weekly magazine.
With a subscription to Hjemmet, you get inspiration every week for everything from cooking, health and well-being, as well as a sea of exciting articles, horoscopes and fun competitions. In addition to inspiration, you also get the whole week's TV guide, and if you are into crosswords, the magazine also contains a whole section of this.
Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25
| Gender | % |
| Men | 30 |
| Women | 70 |
| Demographics | % |
| 50 years+ | 76 |
| Live west of Storebælt | 60 |
| Having grandchildren between 0-17 | 50 |
| Interest | % |
| Health (very/quite interested) | 68 |
| Alternative medicine (very/quite interested) | 24 |
| Gardening (very/quite interested) | 47 |
| Audience | In Feed Post/Reel | Dark post* | Story |
| 160.000 > | 19.800 DKK | 10.800 DKK | 9.900 DKK |
| 140.000 > | 17.600 DKK | 9.600 DKK | 8.800 DKK |
| 120.000 > | 15.400 DKK | 8.400 DKK | 7.700 DKK |
| 100.000 > | 13.200 DKK | 7.200 DKK | 6.600 DKK |
| 80.000 > | 11.000 DKK | 6.000 DKK | 5.500 DKK |
| 60.000 > | 9.500 DKK | 5.400 DKK | 4.750 DKK |
| 60.000 < | 8.800 DKK | 4.800 DK | 4.400 DKK |
| Format | Size |
| Image ad | 1200 x 628 px |
| Carousel ad | 1080 x 1080 px |
| Highlighted ad | 1200 x 717 px |
| Instagram feed | 1080 x 1350 px |
| Instagram stories | 1080 x 1920 px |
All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.
We do not offer agency compensation for production and SoMe boost.
| Format | Price DKK | Dimension mm |
| Full page | 46.200 | 208 x 278 |
| Double page | 73.900 | 416 x 278 |
| Half page horizontal | 31.400 | 208 x 139 |
| Half page vertical | 31.400 | 102 x 278 |
| Advertorial Full page | 55.400 | 208 x 278 |
| Issue Name | No. | Publication Date | Material Deadline |
| Hjemmet | 32 | 04/08/2025 | 15/07/2025 |
| Hjemmet | 33 | 11/08/2025 | 22/07/2025 |
| Hjemmet | 34 | 18/08/2025 | 29/07/2025 |
| Hjemmet | 35 | 25/08/2025 | 05/08/2025 |
| Hjemmet | 36 | 01/09/2025 | 12/08/2025 |
| Hjemmet | 37 | 08/09/2025 | 19/08/2025 |
| Hjemmet | 38 | 15/09/2025 | 26/08/2025 |
| Hjemmet Helsetillæg | 2 | 22/09/2025 | 27/08/2025 |
| Hjemmet | 39 | 22/09/2025 | 02/09/2025 |
| Hjemmet | 40 | 29/09/2025 | 09/09/2025 |
| Hjemmet | 41 | 06/10/2025 | 16/09/2025 |
| Hjemmet | 42 | 13/10/2025 | 23/09/2025 |
| Hjemmet | 43 | 20/10/2025 | 30/09/2025 |
| Hjemmet | 44 | 27/10/2025 | 07/10/2025 |
| Hjemmet | 45 | 03/11/2025 | 14/10/2025 |
| Hjemmet | 46 | 10/11/2025 | 21/10/2025 |
| Hjemmet | 47 | 17/11/2025 | 28/10/2025 |
| Hjemmet | 48 | 24/11/2025 | 04/11/2025 |
| Hjemmet | 49 | 01/12/2025 | 11/11/2025 |
| Hjemmet | 50 | 08/12/2025 | 18/11/2025 |
| Hjemmet | 51 | 15/12/2025 | 25/11/2025 |
| Hjemmet | 52 | 20/12/2025 | 02/12/2025 |
| Hjemmet | 01 (2026) | 27/12/2025 | 05/12/2025 |
