Matas
Nøgne sandheder
Closer to each other
| Purpse |
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To create awareness and insight into beauty cross generations. To start a conversation between women of all ages and talk about bodies, skin, perception and reality. Matas building at bridge between generations and at the same time celebrating individuality and all age groups. Build a communication bridge over the gap between young a more mature bodies |
| Solutions |
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Creating a space for sharing, learning and being empowered. Alt for damerne came up with the podcast concept “Nøgne sandheder”/”Naked truths” where brave women came together in a sauna to talk about themselves and their bodies, thoughts and opinions. |
| Content elements |
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