RUM is a brand and a point of reference in its own right. We are the leading authority when it comes to style and design. We are pacesetting and interpret contemporary trends in a RUM context.
We are rooted in the Scandinavian way of life while also having a truly international scope. We are first with new tendencies but maintain a distinct focus on the Danish as well as the international design heritage.
We travel the world in search of unique homes with history, personality and style.

We have interviews with prominent designers, established as well as up-and-coming, and carry portraits of true icons and agenda-setting companies.
RUM collaborates with the best and most celebrated photographers, stylists and writers, and the magazine constitutes a carefully curated and unique aesthetic universe. 
In other words, people make an effort when contributing to RUM, which makes the magazine the natural choice for advertisers aiming to reach
a quality-conscious audience with genuine purchasing power.