Sally´s

Sally’s magazine goes into more depth with tips and inspiration for the home with small and large articles about various DIY projects at home and gives you a lot of crochet and knitting patterns. All in all, you will get a lot of what Sally’s calls “Ideas we love”, which should give you the courage to start a small or larger project at home yourself.

Crochet and knitting patterns for both professionals and beginners
When it comes to crochet, it is almost only your imagination that sets the limits. You can crochet everything from toys, clothes, cloths and potholders. If you have a baby, you can crochet your own soft toys and rattles in different colors, patterns and shapes, just as you like or fun blankets for children and hats.

You will also find a lot of knitting patterns for sailor blouses, ponchos and scarves. If your home is lacking some flair, you will find recipes for crocheted towels and dishcloths, nice cushions and ideas for patchwork for the home.

Sally's is an ideal magazine to keep and take out again and again when you need inspiration for your next creative project.

Sally´s is printed with Hendes Verden and has a circulation of around 30,000.

100,000

Readers of magazine

9,400

Followers on Instagram

37,000

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25

Target Group

Gender

Gender %
Men 22
Women 78

Demographics

Demographics %
40+ years old 86
Live in house 67
Live west of Storebælt 61

Interest

Interest %
Sew / embroider / knit / crochet ( weekly) 64
Gardening ( very/quite interested ) 57
Cooking ( very/quite interested ) 66
Health ( very/quite interested ) 72

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
180.000 > 21.000 DKK 12.000 DKK 10.500 DKK
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Full Page 26.900 208 x 278
Double page 43.000 416x278
Half page horizontal 18.300 208x139
Half page vertical 18.300 102x278
Advertorial Full page 32.300 208x279
Advertorial double page 51.600 416x278

Publication dates

Issue Name No. Publication Date Material Deadline
Sally`s 1 06/01/2025 02/12/2024
Sally`s 2 10/02/2025 13/01/2025
Sally`s 3 31/03/2025 03/03/2025
Sally`s 4 19/05/2025 14/04/2025
Sally`s 5 07/07/2025 10/06/2025
Sally`s 6 25/08/2025 28/07/2025
Sally`s 7 29/09/2025 01/09/2025
Sally`s 8 10/11/2025 13/10/2025