Skål søster

The concept

Skål Søster is a podcast for ALT for damernes Friday bar, where they look back on the past week. What topics have we been interested in? What have been the highs and lows of the week? And have we become wiser?
They discuss both serious and fun topics, and are happy to share personal anecdotes. Hosts Rikke Dal Støttrup and Caroline Højrup Heidemann are often joined by one or two well-known personalities.
The tone is light and informal, and at the end, they each raise a glass to a woman who deserves special recognition. In other words, a toast to the women who 'took one for the team' during the week.
The Listeners

Skål søster taps directly into the target audience of ALT for Damerne.
Women between the ages of 35-59 – but of course, also women who enjoy podcasts or are curious about the content and format.
ALT for Damerne’s target group consists of 53% highly educated and relatively resource-strong individuals.
In connection with each episode, ALT for Damerne’s social media is activated, and here, especially the younger part of the target group becomes active with comments and questions.
Some of the topics that Cheers Sister has circled around over time are

Episode examples:

  • Environmental pigs, Mental load, and an apology to Vigga Bro
  • Adult-ADD, menopause, and a creepy child predator
  • The cycle revolution, childhood diseases, and International Women's Day
  • Authentic choices, farewell to the Queen, and a toast to Mary
  • Scam/shame, sisterhood, and a toast in coffee
Sponsored by 'Skål søster' will include the following per episode
  • Integrated introduction of sponsor in the podcast with a clear CTA.
  • Rikke and Caroline find a natural way to incorporate the sponsor's message throughout each episode.
  • Sponsored article (digitorial) on alt.dk with a mention of the episode and text stating that the episode has been created "in collaboration with."
  • Video post on Instagram and Facebook with a clear mention of X as "Paid collaboration partner."