Vores Børn

Vores Børn offers inspiration for everyday life with children and family life. Whether you are a first-time or an experienced parent, we inspire you to a wonderful life with children where we focus on lifestyle, psychology, fashion, interior design and health. From equipment for the new-born and inspiration for upbringing and design of grown children’s rooms.
We are published on print, online, SoMe, podcast and newsletters.
Parents have an almost endless need for knowledge and inspiration, and what is more important than those who are our most precious: Our children?! Welcome to the modern family with children.

59,000

Readers of magazine

25,800

Followers on Instagram

77,300

Followers on Facebook

Magazine: Index Danmark/Gallup Marketing H2024 - SoMe: April 25

Target Group

Gender

Gender %
Men 32
Women 68

Demographics

Demographics %
30 - 49 years old 35
Higher education 46
Household income (600.000 DKK or more) 41
Owned/co-operative accomodation 73
Children 0-11 years old in the household 30

Interest

Interest %
Health (very/quite interested) 71
Nutrition - healthy/unhealthy (very/quite interested) 63

Opinions

Opinions (Insterested) %
I'm willing to pay extra for quality 77
I prefer to buy organic food if I can get it 59

Source

Index Danmark/Gallup Marketing H2024

SoMe prices

Audience In Feed Post/Reel Dark post* Story
160.000 > 19.800 DKK 10.800 DKK 9.900 DKK
140.000 > 17.600 DKK 9.600 DKK 8.800 DKK
120.000 > 15.400 DKK 8.400 DKK 7.700 DKK
100.000 > 13.200 DKK 7.200 DKK 6.600 DKK
80.000 > 11.000 DKK 6.000 DKK 5.500 DKK
60.000 > 9.500 DKK 5.400 DKK 4.750 DKK
60.000 < 8.800 DKK 4.800 DK 4.400 DKK

*excl. boost budget

SoMe formats

Format Size
Image ad 1200 x 628 px
Carousel ad 1080 x 1080 px
Highlighted ad 1200 x 717 px
Instagram feed 1080 x 1350 px
Instagram stories 1080 x 1920 px

All commercial content on Story House Egmont’s websites and SoMe channels is marked as ads and are active for a period of 3 months from the campaign start. Except dark posts which are active for 2 weeks from the campaign start.

We do not offer agency compensation for production and SoMe boost.

Prices and Formats

Format Price DKK Dimension mm
Fullpage 36.200 208 x 278
Doublepage 57.900 416 x 278
Backcover 43.400 208 x 278
Halfpage horizontal 24.600 102 x 278
Halfpage vertical 24.600 208x139
2 x halfpage 46.000  
Advertorial fullpage 43.400 208 x 278
Advertorial doublepage 69.500 416 x 278

Publication dates

Issue Name No Publication Date Material Deadline
Vores Børn 1 06/02/2025 09/01/2025
Vores Børn Gravid 27/03/2025 17/02/2025
Vores Børn 2 01/05/2025 31/03/2025
Vores Børn 3 07/08/2025 23/06/2025
Vores Børn 4 23/10/2025 25/09/2025