Watch Me

Concept

Watch Me is the podcast that revolves around watches and all the nerdiness behind them.
Host Brian Lykke, who is also Euroman’s watch editor, combines his finest passion for watches, watch collectors, professional watchmakers, and dealers, among others, into an informal conversation about what they all love and can never get enough of.
The podcast was started by Brian as a small interest group, and it has since developed into becoming a permanent part of Euroman’s podcast universe, with highly dedicated sponsors.

As something new, Euroman’s watch editor Brian Lykke has now also introduced the podcast and video format ‘Watch Me Short’.
Here, Brian Lykke will take a single watch under loving special treatment and explain the history and mechanics behind it. It could be watches from the watch editor's own vault, but later, he will also give listeners the opportunity to lend their own watch for a friendly inspection.
The Listeners

Watch Me has a loyal and dedicated listener base made up of engaged followers who know what they want and truly share the same passion for watches.

The demographic shows a dominant listener base among men, primarily aged 35+.
The target audience is affluent, passionate, internationally oriented, and seeks good and rewarding communities of interest.

Brian Lykke often has guests on the program. Examples of past guests include Thomas Warberg, Nicklas Bendtner, Anders Breinholt, as well as watch experts like Søren Ulrik Gade.

Watch Me is released in agreement with sponsors or in connection with special focus articles.

3-5,000 listeners per episode

5-10,000 YouTube
Sponsor

As a sponsor of "Watch Me," you will not only be verbally exposed in the individual episode.
You will also gain several forms of visibility in connection with the exposure of the episode, including through social media.

Sponsorship of "Watch Me" will include the following per episode:

  • Intro in the podcast version: “Welcome to Watch Me! As this week is recorded with X” or similar.

  • Logo + intro in the film version.

  • The sponsor can provide input for the script, guest, and location.

  • Sponsored article (Advertorial) on euroman.dk + magazine with a mention of the episode, including text stating that the episode has been created "in collaboration with X."

  • Posts on Instagram and Facebook with a clear mention of X as “Paid collaboration partner.”